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  1. Our Strategy
  2. Aspiration and values

Aspiration and values

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Aspiration

We work from principles
of being society’s bank of choice

We work from principles of being society’s bank of choice We work from principles of being society’s bank of choice.

Values

WE ARE HONEST

We are constantly alert and attentive to the needs of customers and of Bankia’s people and communicate with them proactively and plainly, listening, exchanging information and building relationships of mutual trust.

WE ARE CLOSE

 

We are constantly alert and attentive to the needs of customers and of Bankia’s people and communicate with them proactively and plainly, listening, exchanging information and building relationships of mutual trust.

WE ARE PROFESSIONAL

We apply the bank’s guidelines and standards in all our dealings with external and internal customers, with total transparency, giving priority to their interests and those of the institution above any personal interest.

WE ARE PASSIONATE

We firmly and resolutely meet all our commitments to customers and the institution, making whatever efforts may be needed to do so.

WE ARE BRAVE

We accept challenges and take action, undertaking ambitious and transformational new projects that will enable us to grow as people and as an institution, so as to always serve customers’ interests and needs in the best way possible..

WE MAKE IT POSSIBLE

In our work we are oriented to achieving the goals and targets set for us, seeking maximum agility and effectiveness.

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