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  1. Who we are
  2. Aspiration and values

Aspiration and values

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BANKIA ASPIRES TO BE THE BANK OF CHOICE FOR SOCIETY. THAT ASPIRATION AND THE CORPORATE VALUES ARE THE MAIN DRIVERS OF THE BANK’S CULTURE AND DETERMINE HOW IT RELATES TO ITS ENVIRONMENT.

The aspiration to be the bank of choice for society and the corporate values are the main drivers of Bankia’s culture. They are the basis of its business strategy and management model and determine its working philosophy, both internally and externally, in relation to its stakeholders: customers, shareholders, employees, suppliers and society at large.

Bankia’s values are present in its policies, making them part of its daily activity. Being honest, close, professional, passionate and brave and working to achieve its goals are the common elements that mark the bank’s personality.

On the basis of these six values, which set out Bankia’s road map, the bank’s professionals work to promote the kind of behaviour and business practice that will enable it to achieve its strategic goals.

Being honest, close, professional, passionate and brave and working to achieve its goals mark the bank’s personality

OUR ASPIRATION

We work from principles to be the bank of choice for society.

OUR ‘SOMOS BANKIA’ VALUES

We are honest

We behave honestly and decently at all times, both in our external dealings with customers and institutions and in our internal relationships with other people in Bankia, in accordance with the principles set out in our ethics code.

We are close

We are constantly alert and attentive to the needs of customers and of Bankia’s people and communicate with them proactively and plainly, listening, exchanging information and building relationships of mutual trust.

We are professional

We apply the bank’s guidelines and standards in all our dealings with external and internal customers, with total transparency, giving priority to their interests and those of the institution above any personal interest.

We are passionate

We firmly and resolutely meet all our commitments to customers and the institution, making whatever efforts may be needed to do so.

We are brave

We accept challenges and take action, undertaking ambitious and transformational new projects that will enable us to grow as people and as an institution, so as to always serve customers’ interests and needs in the best way possible.

We make it possible

In our work we are oriented to achieving the goals and targets set for us, seeking maximum agility and effectiveness.

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