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Sección de utilidades

Fin de la sección de utilidades

Value creation

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THE GOAL OF BANKIA’S ACTIVITY IS TO CREATE RECURRING SUSTAINABLE VALUE IN THE LONG TERM

CREATING VALUE IS THE GOAL THAT GUIDES THE WORK OF ALL BANKIA’S BUSINESS AREAS, BASED ON A MODEL THAT COMBINES A UNIVERSAL APPROACH WITH SPECIALISATION BY SEGMENT.

Value creation took the following forms in Bankia’s main business lines:

RETAIL BANKING

The Hipoteca SIN Comisiones (“No fees mortgage”) was launched on 11 January and absorbed 75% of the mortgage loans granted during the year. To facilitate consumer finance, the line of pre-approved loans was expanded. As part of the digital transformation process, the bank started applications such as Bankia Online and the Bankia Wallet app. The “Connect with your Expert” service doubled its number of customers.

PRIVATE BANKING

Bankia maintained its focus on advice and continued to expand its range of investment products, with an open fund architecture that allows it to offer custom solutions to every need. Among the services implemented in 2017 is the integration of the Private Banking portal in Bankia Online.

SELF-EMPLOYED

Besides implementing and consolidating the No Fees programme for these customers, Bankia also offered the necessary financing for their growth and investment projects.

BUSINESSES

The priority in 2017 was to create or improve services that will help companies sell more, control their risks more effectively and gain access to the necessary economic resources to be able to grow. One result of this was “Soluciona Empresas”, a completely free online platform, accessible to customers and non-customers alike. Another new addition was “Billib” for collections and payments management. In the field of foreign trade, commercial relations with local banks were strengthened to allow Bankia customers to open up new business opportunities abroad.

BANCASSURANCE

One of the chief objectives for 2017 was to improve sales and aftersales support. Both the traditional sales network and the new channels benefited from optimisation of the marketing systems and simplification of the sales process.

ASSET MANAGEMENT

New portals were launched for mutual funds and for pension plans. The new portals are accessible from any device and offer simple, intuitive browsing. The commitment to socially responsible investment resulted, in 2017, in the creation of the Bankia Futuro Sostenible fund.

REAL ESTATE ASSETS

To optimise the divestment programme, Bankia implemented a new application that serves to improve sales processes and monitor all the management actions taken in respect of each asset.

INVESTEES

After having disposed of nearly 500 companies, with gains in the region of 1,700 million euros, Bankia continues to hold a small number of investees on its balance sheet.

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