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Mission, vision and values

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BANKIA’S MISSION, VISION AND VALUES DETERMINE ITS BUSINESS MODEL, ITS WORKING PHILOSOPHY AND ITS WAY OF RELATING TO ITS ENVIRONMENT.

Bankia’s vision, mission and values are the main axes of its culture. The bank’s principles influence its business strategy and management model and also determine its working philosophy and the way it relates to its stakeholders, both internally and externally.

MISSION

  • Provide an efficient, high quality service to our customers.
  • Reward our shareholders competitively.
  • Make a positive contribution to the public finances.
  • Provide our employees with opportunities for professional development.
  • Help improve the markets’ assessment and perception of the financial system.

VISION

  • Working from principles to put the best of banking at your service.

VALUES

  • Professionalism
  • Integrity
  • Commitment
  • Proximity
  • Achievement orientation

IMPLEMENTATION OF THE CORPORATE VALUES

Corporate values are an essential part of an organisation’s culture. They are the common elements that define a company’s way of doing things and shape its personality.

Bankia puts its values into effect through policies and codes that make those values a part of the bank’s ordinary activity and way of working.

Professionalism, integrity, commitment, proximity and achievement orientation thus become a defined set of intangible elements that form the bank’s personality, becoming the frame of reference for Bankia’s activity.

Bankia transmits its corporate values continuously through the various training activities it organises for its professionals. The values are also communicated through the different channels of dialogue and are incorporated into the bank’s internal regulations, such as the Code of Ethics and Conduct, the Responsible Management Policy, the Purchasing Policy, the Environmental Policy, the Responsible Marketing Code and the Tax Policy.

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