Business model | Annual Report Bankia 2016

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Chairman's statement
2016 Milestones
Who we are
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Corporate governance
Business model
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Business model

The customer at the heart of what we do
Retail banking
Business banking
Private banking
Bancassurance
Asset management
Real estate assets
Investees
Innovation

Annual Report Bankia 2016 /

The main characteristics of Bankia’s business are customer focus, segmentation and multichannel distribution. The goal is to provide a service that is close to customers, professional and tailored to customers’ needs at all times.

87.3%Satisfaction index-individual customers
95%Satisfaction index-business customers
3.3 MillonesCustomers with fee exemption

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