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Report BFA - Bankia 2014 / Responsible managementSociety

  • €13.97 M allocated to social investment
  • 9 agreements 
    signed with regional govts to support vocational education & internships
  • 1,000 properties
    contributed to the social housing pool
  • Employment support plan offered to more than
    4,000 customers
  • €1.44 M distributed to work integration programs for
    people with disabilities
  • 474 foundations and associations
    supported for local and rural development
  • 456 volunteers
    from the bank and their families

In 2014, Bankia consolidated and strengthened its commitment to society through five lines of social action and social sponsorship defined the previous year: Housing/Emerging Poverty, Education, Employment, Local-Rural Development and Disabilities.

Bankia focused its social investment on these priority lines as a way of alleviating some of the most pressing needs caused by the current socio-economic situation. The Corporate Social Responsibility policy is also defined by the relationship between the bank’s social activities and its business, in which its employees are able to identify socio-economic problems.

The two hallmarks of Bankia’s Social Sponsorship and Social Action are:

  • The commitment and involvement of every part of the bank and its entire workforce to the social projects supported.
  • Close relationships in every social, local and community project, with significant dissemination of the social investment.

Bankia allocated a budget of €13.97 million to social investment through social action and sponsorship projects. The education area accounted for the largest percentage of the budget (30%) as is considered to be a major strategic pillar for promoting employability and job creation, a goal that was boosted with an additional 11% of the budget for programs to support employment integration.

Bankia demonstrated its desire to support projects throughout Spain and to promote local development by allocating 26% of its budget to the Local and Rural Development area, while the Housing/Emerging Poverty area accounted for 2% of the social investment, and Disabilities 10%.

The bank also allocated a significant percentage to corporate sponsorship (11%), which went to local development projects, as well as 10% to charitable projects proposed by employees for NGOs with strong local ties. These projects were selected by staff from different branches, regional offices and business centres in every Spanish region through the Solidarity Network Programme.

Total sponsorships + Social Action

Total €13,975,539 M

Housing and emerging poverty

Bankia maintained its policy of supporting social housing for disadvantaged families through the properties allocated to the Social Housing Pool (it contributed 1,000 properties to this pool and was the leading Spanish bank in terms of the number of assets provided).

In addition to the significant increase in the number of social rental properties provided via the Social Housing Pool, this year Bankia signed two new agreements with regional governments (Catalonia and the Canary Islands) to provide these regions with 230 and 50 properties respectively, for use as social housing. At the same time, it also earmarked a budget to help families with additional financial difficulties.

In addition to these arrangements, Bankia reached an agreement with the Tengo Hogar Foundation to support families in the Region of Madrid. The NGOs will accompany and monitor these families in the process of applying for housing (to speed up the necessary procedures and documentation) and to assess whether they require additional welfare support or help through job search programs.

In the Emerging Poverty area, Bankia directly donated funds to various different projects, including support for food banks in Girona, Zaragoza, the Canary Islands and Madrid, and an additional eight food banks through the “Contigo Dos pueden ser Cuatro” campaign supported by the bank. It also contributed to different projects meeting people’s basic needs, such as four community kitchens in Catalonia (Girona, Mataró, Terrassa and Badalona), the Santa María de la Paz refuge in Madrid (run by the Hermanos de San Juan de Dios) and Casa Caridad in Valencia.

Furthermore, Bankia continued to donate materials from its closed or refurbished branches. In 2014, a total of 131 furniture donations were made from Bankia branches and offices (tables, chairs, cupboards, filing cabinets, partitions and photocopiers).

A total of 14 donations of IT materials were made (46 desktop computers, one laptop and five flat screen monitors).

Education

Bankia has decided to support vocational education and internships as one of the best ways of providing young people with access to work – one of the sections of society most affected by the crisis and unemployment.

This type of vocational training combines teaching and learning inside the company and in the training centre, which gives students real contact with the workplace, experience and professional competitiveness. It is an expanding training model, which gives students professional qualifications and work experience, putting them in a better position to avoid unemployment.

In 2014, Bankia signed collaboration agreements with various regional governments, the Ministry of Education, Culture and Sport, and private associations to carry out Vocational Education & Internships projects, which in turn strengthens and enhances the reputation of vocational education in Spain.

Agreements were signed with Galicia, the Region of Valencia, Murcia, Cantabria, Castilla-La Mancha, Castilla y León, La Rioja and Catalonia.

An agreement was also signed with Cooperativa Gredos San Diego and the Monte Madrid Foundation to promote grants for students and training for educators.

Vocational education actions carried out in different regions

Region of Valencia

  • Grants program 13/14.
  • 392 beneficiary students.

La Rioja

  • Co-financing or grants for students in Vocational Education & Internships projects.
  • Training for educators.
    • Just-in-time training.
    • Short stays with companies.
  • Professional internships in Europe for vocational education students in La Rioja as part of the Erasmus+ program.
  • Innovation projects.
    • Innovation projects (five projects).
    • Spin-off in vocational education.
  • Prizes for academic excellence in vocational education.

Castilla - La Mancha

  • Language immersion and excellence grants program 14/15.
  • 150 beneficiary students.
  • Support for procuring IT material required by vocational education centres in the region.

Castilla León

Agreement signed in 2014 for actions during the 14/15 academic year.

Cantabria

  • Cantabria Skills. Olympics between centres.
  • Support for procuring IT material required by vocational education centres in the region.

Murcia

Agreement signed in 2014 for actions during the 14/15 academic year.

Galicia

Agreement signed in 2014 for actions during the 14/15 academic year.

Catalonia

Agreement signed in 2014 for actions during the 14/15 academic year.

Balearic Islands

Agreement signed in 2014 for actions during the 14/15 academic year.

Ministry of Education and Science

  • Language immersion grants for teachers. 75 beneficiaries.
  • Grupo Siena Vocational Education Conference
    • Bankia took part in the Vocational Education & Internships (VE&I) Conference that brought together more than 200 people to analyse the current situation and the future of VE&I in Spain from a multidisciplinary perspective.
    • It was attended by regional ministers, educators, companies involved in occupational and vocational education, etc. and was opened by Amalia Blanco, Bankia’s General Director of Communication and External Relations.
  • 1st Corporate Vocational Education Congress
    • This congress about the Vocational Education & Internship model was held in Madrid. It involved directors from educational centres, educators, etc.

Current situation of vocational education & internships and Bankia

Employment

 

In 2014 Bankia launched an employment support program for the bank’s customers that were unemployed and in socially vulnerable situations. Following a pilot program at the end of 2013, the Employment Support Program was launched in May 2014 and was offered to more than 4,000 customers in this situation.

Customers were offered a program that included training and an active job search, carried out by Randstad Outplacement and the Randstad Foundation. A total of 1,332 Bankia customers registered for this program, of which 842, from 45 provinces, ended up joining the program, including the pilot program. The success rate (the number of people that found work) was 22% at the end of 2014 (the program is continuing in 2015). In total, 191 Bankia customers have found work through this program.

More than 4,000 of the bank’s customers were able to participate
in the Employment Support Plan launched in 2014.

In addition to the employment project for the bank’s customers, Bankia collaborated with two major nationwide employment programs, run by Cáritas and the Spanish Red Cross, for the most vulnerable groups in society – those over the age of 45, young people and women with limited education, as well as single-parent families or families in which all members are unemployed, with a total of 5,713 beneficiaries in Spain.

Working with Cáritas, 13 projects were launched with a total of 5,099 beneficiaries. These programs included work placement projects for young entrepreneurs, programs to promote self-employment and others on employment guidance and training in different fields.

For its part, the Red Cross implemented 19 projects in 15 provinces, with 614 beneficiaries based on programs that are founded on four pillars: Employment plans for young people; employment plans for families in which every member is unemployed; retraining programs for people affected by the crisis; and work experience programs for young people in specific sectors.

Bankia also supported a training and job search program for women that are victims of gender violence in the Region of Valencia, through the Integra Foundation, and an employment search program for young people with the Norte Joven Association in Madrid.

Disabled people

Bankia continued to allocate funding to improve the employment prospects of disabled people across Spain, from funds contemplated in the alternative measures of the Spanish General Disability Act.

In 2014 the bank distributed €1.44 million among 43 NGOs throughout Spain that support employment programs for disabled people.

The agreements signed included support for three nationwide foundations (Randstad Foundation, Adecco Foundation and ONCE), and agreements with 7 local NGOs in Madrid, 6 in Ávila, 6 in Catalonia, 5 in the Canary Island, 4 in the Region of Valencia (where various employment integration programs were also organised in collaboration with the Bancaja Foundation), 3 in La Rioja, 3 in Castilla y León, 2 in Castilla-La Mancha and one each in Cantabria, Navarre, Aragon and the Balearic Islands.

1.44
million euros distributed among 43 NGOs across Spain.

Local and rural development

Bankia is working hard to maintain its social activities in the bank’s core regions and it has therefore strengthened its direct investment in these areas through agreements with the Caja Rioja Foundation, Bancaja Foundation, Monte Madrid Foundation, Caja Canarias Foundation and Caja Ávila Foundation. A total of 474 foundations and associations were supported through local agreements and programs with the aforementioned foundations.

  • Programs with the Monte Madrid Foundation worth one million euros (to which Bankia contributes 50%): 70 NGOs were supported, of which 61 were in the Region of Madrid and nine in Castilla-La Mancha, with a total of 164,137 beneficiaries according to figures provided by the NGOs.
  • Programs with the Bancaja Foundation: 68 NGOs supported with a budget of 525,000 euros. This funding comes from Bankia’s donation of 50% of the fees received from customers’ use of the “Tarjeta ONG” payment card, which is associated with the Bancaja Foundation. A total of 38 social exclusion projects in the Region of Valencia were supported as well as 30 international cooperation projects.
  • Programs with the Caja Rioja Foundation: 295 NGOs supported with a total amount of 100,000 euros. The work carried out by the eight Caja Rioja Foundation centres, with 1,085 activities and 152,320 users, was also supported as well as various rural development programs and two programs in collaboration with the regional government of La Rioja for technology for the elderly and the development of women in rural society.
  • Programs with the Caja de Canarias Foundation: 26 NGO projects in this region, supported with a total of 165,000 euros, of which 70% was provided by Bankia’s social action.
  • Agreements with the Caja de Ávila Foundation: Supporting 15 NGOs; the work of the Caja de Ávila Foundation’s centres; the launch of a micro-projects program, a program for transferring usable spaces; and a program for acquiring school materials and books for families, together with the Red Cross; and support for the San Juan de la Cruz home for the elderly, with a budget of 222,000 euros managed directly and in collaboration with the Caja de Ávila Foundation.

Each agreement encompassed various different projects for social activities and specific local development programs, although all of them were intended to help maintain urgent social work as part of the bank’s social action lines.

In addition to supporting the main foundations in its traditional markets, Bankia places special emphasis on young people as a channel for local development, with innovative ideas and social entrepreneurship, by working alongside recognised NGOs.

As a result, in 2014 Bankia launched the “Historias en Red” program for young people to demonstrate their solidarity through a campaign that benefitted an NGO of their choice, for which they could earn up to 4,000 euros.

These programs, launched by the Lo Que de Verdad Importa Foundation will be reinforced with various congresses about values and raising awareness for young people in seven Spanish cities in 2015 (three congresses by this foundation were supported in 2014).

Furthermore, Bankia signed two agreements to implement equality programs for women in rural society, with the Spanish Federation of Rural Women (FEMUR) and the Association of Families and Women in the Rural Environment (Afammer).

Bankia also consolidated the Solidarity Network project as one of its pillars that links its local development work with its strategy of involving its employees in the company’s social work. In this program, the employees themselves detect and choose the charitable projects to support within their province. Part of the profits generated by the employees’ branch or region are then donated to this project.

In 2014, Bankia extended its Solidarity Network to include retail banking, business banking and private banking. In the retail banking network, a project was selected by each Area Head Office, while in Business Banking the projects were chosen by its Business Centres and in Private Banking by the branches in Spain.

In total, 163 projects across Spain were helped thanks to the results and objectives achieved by the teams that submitted these charitable projects. The total budget for the Solidarity Network exceeded 1,229,000 euros. In addition, in 2014 employees began volunteering activities with the NGOs in the Solidarity Network.

Local impact Solidarity Network 2014

Engaging all employees in community service

Bankia's social action is made possible by the involvement of all employees. Social investment in local development, housing agreements, employment programs for customers or supporting an NGO for disabled people are just some of the main lines undertaken. All of them have been forged with the support and vision of all our employees, who try to ensure that social action is carried out on the ground where our business is conducted, and where these needs are identified. The Solidarity Network is also the result of this cross-company involvement.

The commitment of Bankia’s employees was also evident in the response to projects launched for employees. The most representative of these was the “Contigo Dos pueden ser Cuatro” campaign, in which Bankia employees donated 31,843 euros in “Operation Kilo” launched in November 2014 on behalf of food banks in Spain, in collaboration with the Spanish Federation of Food Banks (FESBAL). Bankia doubled this amount and added an initial 4,000 euros, bringing the total donation to 67,686 euros.

Another program that drew a huge response was the “Run for a dual purpose” campaign, a symbolic program in which Bankia employees took part in races on behalf of Bankia Volunteers. The bank then converted the kilometres run into a donation to cancer prevention programs. Some 387 runners took part in the 2013-2014 program, with a total donation of 30,000 km which was converted into 37,500 euros donated to the Make a Wish®Spain Ilusiones Foundation.

Bankia’s employees also gave up their free time to collaborate in different volunteering and awareness-raising activities organised by the bank. In 2014, Bankia organised 64 one-off and recurrent volunteering days in different towns and cities in Spain, involving 456 volunteer employees from the bank and their families.

This included regular volunteering for the “Teach what you know” program, in which 36 Bankia volunteers worked with the Randstad Foundation to give financial education and financial management workshops to people with disabilities. A total of 39 workshops were given in Spain to 282 people.

Bankia’s volunteers also made an ongoing commitment to the Madrid Food Bank, where a group of 40 volunteers took turns every Saturday during the year to help classify foodstuffs at the NGO’s warehouse in this city, and from where it distributes food to community kitchens and NGOs that perform outreach work in this community.

The bank also strengthened its internal volunteering portal, which every week reports on activities organised by the bank itself, in addition to around 1,000 volunteering offers across the whole of Spain submitted directly by NGOs, as well as social news from the bank and around the world. Every week 3,940 employees receive a “Bankia Volunteers” newsletter with all of the important information about the charitable campaigns and activities in which they can take part.

Employees can also find information about the annual “Propose your project” initiative in this portal, in which they can propose charitable projects that they are involved in and for which they are seeking support. Each project received a minimum of 4,000 euros, which is topped up by an amount in euros equivalent to the number of votes each project receives from other co-workers at the bank. In 2014, 41 projects were proposed, of which 12 were selected that obtained a total of 10,080 votes. Bankia donated a total of 62,080 euros to the 12 selected NGOs.

Social sponsorship

Bankia escolta a València

Program to promote musical education and prevent students from dropping out of school through music. This activity is deeply rooted in the region, where 90% of municipalities with more than 200 residents have their own band.

Thanks to this agreement, 1,007 people received grants as part of a program that received more than 6,000 applications.

The “music to combat early school leaving” program was also launched, which forms part of the “Bankia escolta Valencia” project in collaboration with the Regional Ministry of Education.

This program primarily seeks to promote the presence of music in pre-school, primary and secondary education centres as a tool that helps to stop students from dropping out of school. The program forms part of the “Bankia escolta Valencia” project, which seeks to promote the study and dissemination of the musical arts in the region, and which directly benefits 470 education centres and 80,000 students.


Encouraging grassroots sport

Bankia is engaged in a sports sponsorship program - completely unrelated to the support received by leading teams - since it focuses on encouraging grassroots sport and training, encouraging sport among young children in sports schools in Las Palmas (Gran Canaria Basketball Club), Logroño (escuela del CB Clavijo), Puente Romanillos Athletics Club in Ávila and the Sala FUTSAL Football Club School in Segovia.

More than 1,000 boys and girls benefits from this sponsorship.


"Ahora + que nunca” campaign

In Ávila the Bank supported the “Ahora + que nunca” campaign for the third consecutive year, promoted by the Red Cross, in collaboration with Diario de Ávila newspaper. This campaign was associated with a collection of toys at christmas that were then distributed during epiphany, in collaboration with the Red Cross and the young tennis star, Paula Arias (who is sponsored by Bankia) and who is also the campaign’s patron.


Andalusian awards for the future

Seventh edition, in collaboration with Grupo Joly, to recognise young people in Andalusia that excel in science, sports, social action, business and culture. These awards are in the form of a grant to enable each winner to continue their studies.


Young Talent Awards

Second edition, in collaboration with Diario Levante newspaper, to recognise young people in the Region of Valencia that excel in science, sports, social action, business and culture.


Movies for the elderly

Agreement with Ávila Town Council to subsidise cinema tickets for the elderly, reducing the price for this group to a symbolic amount.


Colonia Venero Claro

An agreement was reached with The Caja de Ávila Foundation through which grants were provided to more than 400 boys and girls to attend the summer schools in Ávila. These summer schools offer recreational activities, games, workshops, english classes, etc.


Volta a Peu

The oldest and most popular race in Valencia. Bankia both sponsors and organises the event in collaboration with The Bancaja Foundation. A contribution of one euro from the purchase of the runners’ entry number was donated to casa caridad for the second consecutive year. A total of €20,000 was raised, which was entirely donated to the association.


The ages of man

Special visit by a disabled association to The ages of man exhibition in Arévalo (Ávila).


Casa Caridad gala

Sponsorship of the special gala on Levante Tv to raise funds for Casa Caridad.


Recovery of the aqueduct in Segovia

An agreement was reached with the City Council of Segovia to clean and maintain this world heritage site.


Titirimundi

Sponsorshop of the International Puppet Festival held in Segovia. This cultural event celebrated its 28th edition this year with 350 sessions, 254 in the city of segovia, from 25 companies from different countries.

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